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How Teenage Cancer Trust improved their donor experience with address search

Teenage Cancer Trust simplifies their donor experience and ensures donor data accuracy by using Postcode Lookup

Teenage Cancer Trust

About

Teenage Cancer Trust understands the unique emotional, physical and practical needs that come with a diagnosis.

The charity was established in 1990 by a group of young women who wanted to organise a fashion show to fund a children's intensive care heart unit. The organisation has since then built 28 units in cities across the UK.

They are a UK charity focusing on specialised nursing care for young people with cancer. They provide world-class services to support the needs of victims, and help them face the challenges together. Their aim is to train and fund employees who are teenage cancer specialists, as well as promoting research at national and international forums.


Teenage Cancer Trust team
Teenage Cancer Trust The charity helping the cause for teenage cancer

Challenge

Teenage Cancer Trust wanted to make their donation page simple and easier to use. Their donors are important, and supporting the charity would ensure that the younger generation can receive the nursing care and support they need, through their cancer treatment and beyond.

It is important for charities to find cost-effective services, so they can save money and focus on their mission to widen their impact.

Teenage Cancer Trust also supports Gift Aid in their donations. Capturing correct donor addresses ensures that the contact details in their submission files are valid.

Solution

Teenage Cancer Trust added address autocomplete functionality to their donation page.

Donors can easily start typing their address, and be presented with the most accurate match. The rest of the address form is completed quickly with minimal effort.

Even the most difficult or incomplete address details provided by customers can be quickly resolved to a single address. Teenage Cancer Research can ensure they have all the correct information from their donors and gather accurate details for gift aid registration.

Teenage Cancer Trust Address Validation

Results

By implementing address autocomplete, Teenage Cancer Trust have simplified their donation process, which can be completed in just a few steps.

The charity has improved their donor experience and as a result, they are able to increase revenue through stronger customer relationships, whilst improving donor retention.

As such, Teenage Cancer Trust can further build targeted fundraising campaigns to assist them with their goals.


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