Understanding the Importance of Geocodes and Their Use Cases
Updated 30 Dec 2020
Geocodes are the GPS coordinates of a location. A geocode consists of longitude and latitude units.
Geocoding is the process of converting an address into geo-spatial data, by showing the coordinates for that address.
For instance, the postcode EC1A 2BN
, has a longitude of -0.104733
and a latitude of 51.516947
.
Searching the latitude and longitude first to receive an address is known as reverse geocoding.
Ideal Postcodes provides a free, open-source sister API called Postcodes.io that allows conversion between postcodes and geocodes.
Postcodes.io has a public API, which does not require authentication or payment. It also can be hosted reliably, quickly and cost effectively using Docker containers.
Companies can use geocodes for various reasons depending on their needs. Below are a few examples:
Getting your hands on geocodes is a great way to improve targeted marketing strategies.
Finding new clusters of deliveries can help discover new areas to focus on. Businesses can attract new customers and plan products according to the area. It is also a perfect way to find new suitable locations for stores or distribution centres.
We provide Rooftop geolocation solutions.
Please do get in touch if this is of interest.