Royal Mail defines an End User as
“A single legal entity entering into a PAF®, Multiple Residence™ or Not Yet Built™ licence agreement”.
Generally, you are the End User of Royal Mail's data if you are:
- Validating and searching the addresses of your client
- Using the collected data to render a service for your client
However, your downstream clients would be considered as the "End User" if you are:
- Validating and searching the addresses of your clients' customers
- Providing address data which is used by your client to render a service for their customer
E-Commerce Example
If you operate an e-Commerce website, you would be classified as the End User. You are searching addresses for your customers in order to render a service or deliver goods.
However, if you provide e-Commerce sites as a service (e.g. Shopify, Magento, WooCommerce), then it is the store owners who are the End Users rather than you (the application vendor). Typically, your clients will be using the addressing data to render goods and services.
What If You Are Not the End User?
If your downstream clients are the End User, our reseller programme licenses them for you. Each client is registered as a Licensee under your account, and you can:
- Register clients as End Users through the dashboard or the Licensees API
- Manage and monitor each client's usage on the dashboard
- Receive one monthly invoice for your clients' combined usage
The Sublicensing guide explains how it works.