Royal Mail defines an End User as "A single legal entity entering into a PAF®, Multiple Residence™ or Not Yet Built™ licence agreement".
Generally, you are the End User of Royal Mail's data if you are:
However, your downstream clients would be considered as the "End User" if you are:
If you operate an e-commerce website, you would be classified as the End User. You are searching addresses for your customers in order to render a service or delivery goods.
However, if you provide e-commerce sites as a service (e.g. Shopify, Magento, WooCommerce), then it is the store owners who are the End Users rather than you (the application vendor). Typically, your clients will be using the addressing data to render goods and services.
If your downstream clients are the End User, you may consider using our our sublicensing platform.
With this platform, you will be able to:
More information is available on our sublicensing page.